Behaviour Change
'Research Into Motivating Prospectors, Settlers and Pioneers To Change Behaviours
That Affect Climate Emissions'
http://www.campaignstrategy.org/articles/behaviourchange_climate.pdf
Also
'Sustaining Disbelief: Media Pollism and Climate Change'
http://www.campaignstrategy.org/articles/sustaining_disbelief.pdf
Couple of interesting paragraphs:
"... there is evidence that the ‘disbelief’ story is being given a sustained
prominence out of proportion to the findings of qualitative and quantitative
surveys of public opinion and perceptions. This matters because such ‘findings’
have a feedback effect on the public, and on the willingness of politicians and
others to take action to try and curb climate-changing pollution. [p1]
My conclusion is that climate scepticism is marginal and not in itself a
significant phenomenon in the UK but that the media magnification of
scepticism, especially in relation to polling, is significant.Communicators
need to pay more attention to it..." [p17]
And
'New UK Climate and Values Study Results'
http://www.campaignstrategy.org/valuesvoters/climatevaluesstudy_dataset....
A nationally representative study of motivational psychological values and climate change is published here for the first time. It raises important questions for the UK Government and NGO campaigns to 'mobilise public concern' about climate change which currently lack nationally representative information about public motivations and climate.
- Login to post comments
The Innovation Diffusion Game
A tool for encouraging participation in positive cultural change - or for doing something different ...
http://www.context.org/ICLIB/IC28/AtKisson.htm
A key point, early in the process, is called take-off. After the forward-thinking change agents have adopted the innovation, they work to communicate it to others in the society by whatever means they believe appropriate. When the number of early adopters reaches a critical mass - between 5 and 15% - the process is probably irreversible. The innovation has a life of its own, as more and more people talk about or demonstrate the innovation to each other.
For those interested in changing the world, the moral of this simplified story is this: you don't have to change the whole world all at once!
http://news.bbc.co.uk/1/hi/world/7010522.stm
Warm Words - Use of language about climage change
The climate is changing - and so is the way that people talk about it. And just as climate change is occurring more rapidly than it appeared just a few years ago, the language that we use in relation to the phenomenon develops and changes quickly too. Last year, the Institute for Public Policy Research (ippr), commissioned Linguistic Landscapes to undertake research into the use of language about climate change with sponsorship from the Energy Saving Trust. 'Warm Words: How are we telling the climate story and can we tell it better?' written by Gill Ereaut and Nat Segnit and published by ippr proved to be such a hot topic and the subject so fluid, that this year a follow up, extended report has been produced. The new report is called 'Warm Words II: How the climate story is evolving and the lessons we can learn for encouraging public action' and can be downloaded from: http://www.ippr.org.uk/publicationsandreports/publication.asp?id=561
NICE Guidance: Healthier Lives & Behaviour Change
The National Institute for Health and Clinical Excellence (NICE) recently published a new set of Public Health Programme Guidance on Behaviour Change. The guidance 'Behaviour change at population, community and individual levels' highlights the need to plan carefully interventions and programmes aimed at changing behaviour, taking into account the local and national context and working in partnership with recipients. It also stresses a need to equip practitioners with the necessary competencies and skills to support behaviour change, using evidence-based tools, and calls for the evaluation of all behaviour change interventions and programmes. The guidance will be of interest to all those interested in public health and wider issues linked to behaviour change. Available online from the NICE website:
http://www.nice.org.uk/guidance/index.jsp?action=byID&o=11868#documents
Defra Change and Behaviour
New research, published by the Department for Environment Food and Rural Affairs (Defra), shows that the arrival of children and retirement can be motivators for pro-environmental behaviour change.
The research also shows that individuals and consumers recognise they have a personal responsibility to change their behaviour to protect the environment. Despite being mistrustful of some of the information they are given, most people expect government to take the lead on environmental issues.
The five independent reports, carried out for Defra by specialist research organisations, provide an in-depth analysis of the public's current expectations and aspirations of pro-environmental behaviour. The projects looked at public understanding of sustainability in the following areas:
* Energy Consumption
* Finance and Investment
* Leisure and Tourism
* Consumption of Food
* Transport
http://www.defra.gov.uk/environment/business/scp/research/themes/theme3/...