How to Encourage Sustainable Lifestyles

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The United Nations Environment Programme (UNEP) Task Force on Sustainable Lifestyles have recently published its overall findings from a 4-year project to explore ways to engage, exemplify, enable and encourage people, civil society organizations and governments to further sustainability in people's everyday lives.
http://www.unep.fr/scp/marrakech/taskforces/pdf/SLT%20Report.pdf
Ecologist article
Do environmentalists and governments hold back sustainable lifestyles?
http://www.theecologist.org/News/news_analysis/553532/do_environmentalis...