2007 Survey of Attitudes and Behaviour in relation to the Environment

A full report of the results from the 2007 Survey of Attitudes and Behaviours in relation to the Environment is released today. It gives a representative picture of what people in England think, and how they behave, across a range of issues relevant to the environment, including transport and recycling.
The survey itself was split into several sections. The report is presented using the same structure, as follows:
1. Knowledge and attitudes
2. Behaviours to reduce climate change
3. Travel behaviour and attitudes
4. Energy and water efficiency in the home
5. Reducing waste, reusing and recycling
6. Purchasing behaviours
7. Green spaces
8. Animal welfare
9. Biodiversity
10. Wellbeing
Where applicable, each section covers the following in relation to that subject:
* Attitudes
* Behaviours
* Barriers
For most people, being 'green' is seen as the socially acceptable norm, rather than an 'alternative' way of life. It seems that one of the most powerful motivations for an environmentally friendly lifestyle is guilt about harming the environment. Financial incentives such as savings on energy bills are not citied as a major motivation.
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http://www.defra.gov.uk/environment/statistics/pubatt/index.htm