'Rebound Effects' Threaten Success of UK Climate Policy

A major new report from the UK Energy Research Centre uncovers the truth behind energy efficiency and carbon reductions
The UK Energy Research Centre (UKERC) today unveils a major new report on how 'Rebound Effects' can result in energy savings falling short of expectations, thereby threatening the success of UK climate policy.
An example of a rebound effect would be the driver who replaces a car with a fuel-efficient model, only to take advantage of its cheaper running costs to drive further and more often. Or a family that insulates their loft and puts the money saved on their heating bill towards an overseas holiday.
http://www.ukerc.ac.uk/ResearchProgrammes/TechnologyandPolicyAssessment/...